Wednesday, April 3, 2013

Would you buy this dressing?


Kraft's new ad campaign for it's Zesty salad dressing features a hot guy that eventually ends up shirtless.  I'll be honest, i don't mind the objectification, but it's not going to get me to buy the dressing - sorry Kraft.

Not because it's a bad product, but because I make my own salad dressing - excepting ranch and blue cheese.  And if you recall, this blog started after an ad where brownies were vilified.  How about you, would you buy a product just because a sexy man or woman was in the ad?  Answer in the comments section and be honest.


Kate said...

I'm with you on making your own dressings. They taste so much better and are better for you. I don't oppose the eye candy, but it won't get me to the store. Plus, I feel like it insults my intelligence a little, in addition to completely only marketing to women as if we're the only ones who need to eat a salad.

theyummylibrarian said...

Agreed on the sole marketing to women, I'm guessing this will be part of a longer campaign so it will be interesting to watch what comes next.


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